An exclusive report is a piece of news that doesn’t appear in any other media outlet or publication. PR pros often use exclusives to ensure that a story gets heard above the din of competing announcements. The goal is to offer journalists and publications first access to important news about a brand, event, or high-profile figure.
When to Use an Exclusive Report
To qualify as an exclusive, a news item must be truly noteworthy. For example, a major partnership or a major industry event should be an exclusive, but a new website re-design won’t. It’s also important to be honest about what’s an exclusive and not label every pitch as one – this misleads and irritates journalists.
Another concern about exclusives is that if you offer one to a journalist and they pass it on, it can burn bridges. If other reporters are waiting to publish the same news, they’re unlikely to trust you with future exclusives if you burned them once.
How to Write a Good Exclusive Report
The key is to craft an engaging narrative that keeps readers invested from start to finish. Use relevant quotes and strong visuals to add credibility and appeal. A well-crafted exclusive report will also be clear and concise, without overstating or muddying the water with unnecessary details. For a final touch, consider having your report professionally proofread by an expert editor. You can get a free trial of our editing services by signing up today.
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